Apple Music Reaches 40 Million Subscribers

Apple Music Spotify

Apple Music is continuing its upward climb in subscriber count, quickening its pace as it seeks to overtake Spotify in the battle for users’ ears. The music streaming service now has 40 million subscribers, according to a report today from Variety.

The service still has a ways to go before it surpasses Spotify,  which currently has 70 million paid Premium subscribers. 

Spotify went public last month with a hefty market cap of $28 billion, and it’s clear that the company has a lot riding on its ability to stay ahead of Apple in intelligence.


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