Instagram used to show posts in chronological order before changing their algorithm in March 2016 to the current mess that it is today. However, Instagram revealed in a press release that the company is making two potentially exciting changes to its algorithm: a “new posts” option as well as something that sounds a lot like a concession to chronological feed.
“We’ve heard it can feel unexpected when your feed refreshes and automatically bumps you to the top,” Instagram wrote. “So today we’re testing a “New Posts” button that lets you choose when you want to refresh, rather than it happening automatically.”
In addition, Instagram noted our incessant whining, called it “feedback” and revealed changes are being made "to ensure that newer posts are more likely to appear first in feed.” The Instagram feed should begin feeling “more fresh.”
Instagram’s Vice President of product Kevin Weil shared the press release on Twitter.
We're working every day to improve your Instagram feed—with your feedback top of mind! We want to start talking more about what we're changing and why. Today is our first step, focused on making the feed fresher, with newer posts closer to the top. https://t.co/EqoBiszIde— Kevin Weil (@kevinweil) March 22, 2018