Mercedes Launches Luxury Car Subscription Service


Mercedes is starting its subscription service, called Mercedes-Benz Collection. Details of the subscription are vague at this point in time, but it is known that the service will be tiered and part-rental, part-concierge.

Within these tiers will be different levels of vehicle, although it’s currently unclear what will be separating the levels. The service will also include concierge services through a mobile app, allowing for staff to deliver a vehicle to wherever a subscriber is. The monthly fee — expected to be between $600 USD and $2,000 USD — will also cover insurance, roadside assistance and maintenance costs.

The pilot version of the program will launch in Nashville and Philadelphia from this June.

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