Nike has purchased Invertex, a computer vision company based in Tel Aviv, Israel. The move is part of the Portland-based company’s drive to improve its digital platforms, with the Invertex team set to work on “building groundbreaking innovations” for Nike.
Nike Chief Digital Officer, Adam Sussman, announced the purchase, explaining that “the acquisition of Invertex will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we create the most compelling Nike consumer experience at every point.”
Invertex has created so-called “scan-to-fit” shopping experiences which combine 3D-digitization and deep-learning technologies to create new retail solutions. This technology is significant, as it lowers the number of returns from customers and allows retailers to tailor existing to products to the customers’ specific needs.