Thanks largely to the success of its inaugural season, the Ice Cube-led BIG3 will soon kick off season two and have landed the backing of a major sponsor in Adidas to help bring more attention to the burgeoning sport.
The three-year agreement will see the Three Stripes brand lend its styling expertise to the BIG3 as the league’s official jersey suppliers and will work to provide licensed merch coming in the form of hoodies, T-shirts, uniforms and more.
Mark King, Adidas’s North American President commented on the addition for Adidas:
“Ice Cube has that same creator mindset we have at adidas.”
“He’s challenged the status quo to do extraordinary things throughout his career. No other league blends sport and culture the way BIG3 does. We’re incredibly excited to partner with Ice Cube, Clyde, and Jeff and help build on the league’s vision to make the BIG3 a global brand.”